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1,062
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1
Running field experiments using Facebook split test
Orazi, Davide C.
;
Johnston, Allen C.
- In:
Journal of business research : JBR
118
(
2020
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
Saved in:
2
Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min
;
Hui, Hang Chu Michel
;
Min, Kyeong Sam
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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3
Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores
;
Valdez Cervantes, Alfonso
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
Saved in:
4
Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing
;
Felix, Reto
;
Saravade, Swapnil
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
Saved in:
5
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
6
From social networking to willingness to disclose personal data when shopping online : modelling in the context of social exchange theory
Urbonavicius, Sigitas
;
Degutis, Mindaugas
;
Zimaitis, Ignas
- In:
Journal of business research : JBR
136
(
2021
),
pp. 76-85
Persistent link: https://www.econbiz.de/10012663281
Saved in:
7
False advertising or slander? : using location based tweets to assess online rating-reliability
Poddar, Amit
;
Banerjee, Syagnik
;
Sridhar, Karthik
- In:
Journal of business research : JBR
99
(
2019
),
pp. 390-397
Persistent link: https://www.econbiz.de/10012023666
Saved in:
8
User self-disclosure on social network sites : a cross-cultural study on Facebook's privacy concepts
Oghazi, Pejvak
;
Schultheiss, Rakel
;
Chirumalla, Koteshwar
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 531-540
Persistent link: https://www.econbiz.de/10012230642
Saved in:
9
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
10
Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan
;
Zhong, Ke
;
Liu, Qihua
- In:
Journal of business research : JBR
140
(
2022
),
pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
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