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A research note on market creation in the pharmaceutical industry
Darroch, Jenny; Miles, Morgan P. - In: Journal of business research : JBR 64 (2011) 7, pp. 723-727
Persistent link: https://www.econbiz.de/10009151707
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The effect of purchase situation on realized pro-environmental consumer behavior
Grimmer, Martin; Kilburn, Ashley P.; Miles, Morgan P. - In: Journal of business research : JBR 69 (2016) 5, pp. 1582-1586
Persistent link: https://www.econbiz.de/10011450359
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Testing innovation systems theory using qualitative comparative analysis
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1283-1287
Persistent link: https://www.econbiz.de/10011446630
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The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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The root cause of innovation system problems : formative measures and causal configurations
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5292-5298
Persistent link: https://www.econbiz.de/10011589784
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Innovation system problems : causal configurations of innovation failure
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5408-5412
Persistent link: https://www.econbiz.de/10011590374
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Entrepreneurial orientation and vertical knowledge acquisition by smallholder agricultural firms in transitional economies : the role of interfirm collaboration in value-chains
Truong Quang Dung; Bonney, Lawrence; Adhikari, Rajendra; … - In: Journal of business research : JBR 137 (2021), pp. 327-335
Persistent link: https://www.econbiz.de/10012665720
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594