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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business research : JBR 113 (2020), pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M.Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10008092950
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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1030
Persistent link: https://www.econbiz.de/10008899462
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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
De Barnier, Virginie; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10008769057
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Market structuring by sequential cluster analysis
Peterson, Robert A. - In: Journal of business research : JBR 2 (1974), pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
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Response construction in consumer behavior research
Peterson, Robert A. - In: Journal of business research : JBR 58 (2005) 3, pp. 348-353
Persistent link: https://www.econbiz.de/10006714083
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Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
Jolibert, Alain J.P.; Peterson, Robert A.; Strazzieri, Alain - In: Journal of business research : JBR 37 (1996) 2, pp. 85-86
Persistent link: https://www.econbiz.de/10006739503
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An experimental investigation of mail-survey responses
Peterson, Robert A. - In: Journal of business research : JBR 3 (1975) 3, pp. 199-210
Persistent link: https://www.econbiz.de/10002663652