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Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin; Dong, Xiaodan; Mantrala, Murali K.; … - In: Journal of business research : JBR 83 (2018), pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
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Conditional effects of justice on instability in international joint ventures
Dong, Xiaodan; Zou, Shaoming; Sun, Guohui; Zhang, Zelin - In: Journal of business research : JBR 101 (2019), pp. 171-182
Persistent link: https://www.econbiz.de/10012103234
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Post diversity : a new lens of social media WOM
Dong, Xiaodan; Zhang, Zelin; Zhang, YiJing; Ao, Xiang; … - In: Journal of business research : JBR 170 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014535979