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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets
Baldauf, Artur; Dockner, Engelbert J.; Reisinger, Heribert - In: Journal of business research : JBR 50 (2000) 2, pp. 201-208
Persistent link: https://www.econbiz.de/10006727738
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Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans; Raies, Karine; Grohs, Reinhard; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
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The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences
Husemann, Katharina C.; Eckhardt, Giana M.; Grohs, Reinhard - In: Journal of business research : JBR 69 (2016) 9, pp. 3361-3370
Persistent link: https://www.econbiz.de/10011514787
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One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard; Raeis, Karine; Koll, Oliver; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212