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Editorial to the special section: the fourth German-French-Austrian conference on quantitative marketing
Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 961-963
Persistent link: https://www.econbiz.de/10010364070
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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju; Taylor, Charles Robert; Sung, Heewon; Lee, … - In: Journal of business research : JBR 65 (2012) 11, pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
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Special section: Advancing quantitative marketing
Wagner, Udo (contributor) - In: Journal of business research : JBR 67 (2014) 5, pp. 961-1041
Persistent link: https://www.econbiz.de/10010364048
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Retail shopper confusion : conceptualization, scale development, and consequences
Garaus, Marion; Wagner, Udo - In: Journal of business research : JBR 69 (2016) 9, pp. 3459-3467
Persistent link: https://www.econbiz.de/10011514853
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A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo; Szymura-Tyc, Maja - In: Journal of business research : JBR 69 (2016) 9, pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
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Shoppers' acceptance and perceptions of electronic shelf labels
Garaus, Marion; Wolfsteiner, Elisabeth; Wagner, Udo - In: Journal of business research : JBR 69 (2016) 9, pp. 3687-3692
Persistent link: https://www.econbiz.de/10011515232
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Cognitive fit, retail shopper confusion, and shopping value : empirical investigationc
Garaus, Marion; Wagner, Udo; Kummer, Claudia - In: Journal of business research : JBR 68 (2015) 5, pp. 1003-1011
Persistent link: https://www.econbiz.de/10010517120
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Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion; Wagner, Udo; Rainer, Ricarda Carina - In: Journal of business research : JBR 131 (2021), pp. 747-762
Persistent link: https://www.econbiz.de/10012545127
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju; Taylor, Charles R.; Sung, Heewon; Lee, Jooyeon; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1565-1576
Persistent link: https://www.econbiz.de/10010032147