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Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market
Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
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Customer segmentation in e-commerce : applications to the cashback business model
Ballestar, Maria Teresa; Grau Carles, Pilar; Sainz, Jorge - In: Journal of business research : JBR 88 (2018), pp. 407-414
Persistent link: https://www.econbiz.de/10011869853
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria; Namin, Aidin; Richard, Marie-Odile - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
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The moderating effect of individual level collectivist values on brand loyalty
Thompson, Frauke Mattison; Newman, Alexander; Liu, Martin - In: Journal of business research : JBR 67 (2014) 11, pp. 2437-2446
Persistent link: https://www.econbiz.de/10010402781
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The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
Yoo, Jungmin; Park, Minjung - In: Journal of business research : JBR 69 (2016) 12, pp. 5775-5784
Persistent link: https://www.econbiz.de/10011597505
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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
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Omnichannel battle between Amazon and Walmart : is the focus on delivery the best strategy?
Jindal, Rupinder P.; Gauri, Dinesh Kumar; Li, Wanyu; Ma, Yu - In: Journal of business research : JBR 122 (2021), pp. 270-280
Persistent link: https://www.econbiz.de/10012420402