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Nostalgia : triggers and its role on new product purchase intentions
Xia, Lan; Wang, Joyce; Santana, Shelle - In: Journal of business research : JBR 135 (2021), pp. 183-194
Persistent link: https://www.econbiz.de/10012647777
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Political skill amplifies the beneficial effects of leader humor on actors' work engagement via psychological capital
Wang, Feng; Li, Weifeng; Feng, Yuan; Ren, Yingwei; … - In: Journal of business research : JBR 182 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015130291
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The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng; Zhang, Xueting; Chen, Man; Zeng, Wei; Cao, Rong - In: Journal of business research : JBR 150 (2022), pp. 503-514
Persistent link: https://www.econbiz.de/10013365749
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Fortune or prestige? : the effects of content price on sales and customer satisfaction
Yang, Zhi; Cao, Xia; Wang, Feng; Lu, Chongyu - In: Journal of business research : JBR 146 (2022), pp. 426-435
Persistent link: https://www.econbiz.de/10013271422
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Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan; Fang, Jiaming; Han, Lintong; Wen, Ling; … - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
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Typography meets question type : unveiling their matching effect on willingness to pay for AI products
Zhang, Yangting; Fang, Jiaming; Liao, Miyan; Han, Lintong; … - In: Journal of business research : JBR 192 (2025), pp. 1-19
Persistent link: https://www.econbiz.de/10015422156