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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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The international review of retail, distribution and consumer research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
2,488
USB Cologne (EcoSocSci)
1
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1
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco P.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
2
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
3
Attracting athletes to small-scale sports events using motivational decision-making factors
Fotiadis, Anestis
;
Xie, Lishan
;
Li, Yaoqi
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5467-5472
Persistent link: https://www.econbiz.de/10011590512
Saved in:
4
Faster! : more! : better! : drivers of upgrading among participants in extreme sports events
Raggiotto, Francesco
;
Scarpi, Daniele
;
Mason, Michela C.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012103799
Saved in:
5
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
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6
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed Muhammad
;
Neale, Larry
;
Sekhon, Harjit
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
7
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
8
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
9
Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
10
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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