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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of retailing and consumer services
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International journal of hospitality management
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423
International journal of contemporary hospitality management
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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402
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European Journal of Marketing
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374
Journal of marketing communications
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Journal of international consumer marketing
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The journal of services marketing
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Journal of business ethics : JOBE
344
Marketing intelligence & planning
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Cogent business & management
343
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
336
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
2,567
USB Cologne (EcoSocSci)
1
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1
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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2
Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan
;
Zhong, Ke
;
Liu, Qihua
- In:
Journal of business research : JBR
140
(
2022
),
pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
Saved in:
3
Generation, susceptibility, and response regarding negativity : an in-depth analysis on negative online reviews
Colmekcioglu, Nazan
;
Marvi, Reza
;
Foroudi, Pantea
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 235-250
Persistent link: https://www.econbiz.de/10013534017
Saved in:
4
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
5
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
6
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
7
Too much information : an examination of the effects of social self-disclosure embedded within influencer eWOM campaigns
AlRabiah, Sara
;
Marder, Ben
;
Marshall, David
;
Angell, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 93-105
Persistent link: https://www.econbiz.de/10013493964
Saved in:
8
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
9
Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen
;
Saini, Ritesh
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
Saved in:
10
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
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