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Sensitivity of multiattribute decision models to alternative of weighting parameters
Ashton, Robert H. - In: Journal of business research : JBR 8 (1980) 3, pp. 341-359
Persistent link: https://www.econbiz.de/10001862224
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Multimarket competition effects on product line decisions : a multi-objective decision model in fast moving consumer goods industry
Sarangi, Subrat; Chakraborty, Abhishek; Triantis, … - In: Journal of business research : JBR 133 (2021), pp. 388-398
Persistent link: https://www.econbiz.de/10012590248
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Me, Myself, and My AI : how artificial intelligence classification failures threaten consumers' self-expression
Lopes, Ana Rita Gonçalves; Pinto, Diego Costa; … - In: Journal of business research : JBR 186 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015156892
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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun; Kim, Jae-eun; Marshall, Roger - In: Journal of business research : JBR 67 (2014) 3, pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
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The default heuristic in strategic decision making : when is it optimal to choose the default without investing in information search?
Azar, Ofer H. - In: Journal of business research : JBR 67 (2014) 8, pp. 1744-1748
Persistent link: https://www.econbiz.de/10010379237
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Heuristics and resource depletion : eye-tracking customers' in situ gaze behavior in the field
Wästlund, Erik; Otterbring, Tobias; Gustafsson, Anders; … - In: Journal of business research : JBR 68 (2015) 1, pp. 95-101
Persistent link: https://www.econbiz.de/10010433161
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A satisficing approach to eliciting risk preferences
Berg, Nathan; Prakhya, Srinivas; Ranganathan, Kavitha - In: Journal of business research : JBR 82 (2018), pp. 127-140
Persistent link: https://www.econbiz.de/10011771804
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Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
Meißner, Martin; Oppewal, Harmen; Huber, Joel - In: Journal of business research : JBR 111 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012237796
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Exploring critical factors of green business failure based on Grey-Decision Making Trial and Evaluation Laboratory (DEMATEL)
Li, Cui; Chan, Hing Kai; Zhou, Yizhuo; Dai, Jing; Lim, … - In: Journal of business research : JBR 98 (2019), pp. 450-461
Persistent link: https://www.econbiz.de/10012007263