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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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Optimal distinctiveness across different benchmarks : implications for platform complementors to strategically position new products
Xia, Ji; Wang, Jiexiang; Hu, Huaguang; Liu, Shuang - In: Journal of business research : JBR 183 (2024), pp. 1-23
Persistent link: https://www.econbiz.de/10015141737
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Marriage equality for everyone? : the business case for same sex marriage legislation
Wang, Jianrong; Anand, Smriti; Li, Hui; Du, Wei - In: Journal of business research : JBR 148 (2022), pp. 190-202
Persistent link: https://www.econbiz.de/10013325463
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How does cultural self-construal influence regulatory mode?
Lalwani, Ashok K.; Wang, Jiexin; Silvera, David H. - In: Journal of business research : JBR 117 (2020), pp. 368-377
Persistent link: https://www.econbiz.de/10012286520
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Nostalgia : triggers and its role on new product purchase intentions
Xia, Lan; Wang, Joyce; Santana, Shelle - In: Journal of business research : JBR 135 (2021), pp. 183-194
Persistent link: https://www.econbiz.de/10012647777
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The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
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The interactive effect of power and self-construal on consumers' preferences for brand-logo size
Wong, Jimmy; Lalwani, Ashok K.; Wang, Jiexin - In: Journal of business research : JBR 150 (2022), pp. 279-296
Persistent link: https://www.econbiz.de/10013365714
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Healthy-angular, unhealthy-circular : effects of the fit between shapes and healthiness on consumer food preferences
Wang, Jie; Zhang, Xiadan; Jiang, Jing - In: Journal of business research : JBR 139 (2022), pp. 740-750
Persistent link: https://www.econbiz.de/10013194275
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Research on index construction of sustainable entrepreneurship and its impact on economic growth
Gu, Wentao; Wang, Jiayi - In: Journal of business research : JBR 142 (2022), pp. 266-276
Persistent link: https://www.econbiz.de/10013168287
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Avoiding attention : the impact of embarrassment on preference for low-saturation design
Zhang, Xiadan; Wang, Jie; Gong, Xiushuang; Cheng, Siqi - In: Journal of business research : JBR 186 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015149289