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The effect of the synchrony experience on product evaluation
Ye, Xiaoyin; Guo, Zhaoyang; Ye, Jun - In: Journal of business research : JBR 108 (2020), pp. 247-258
Persistent link: https://www.econbiz.de/10012175311
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Lighting up the dark : how the scarcity of childhood resources leads to preferences for bright stimuli
Wang, Wangshuai; Yi, Yanxi; Li, Jie; Sun, Gong; Zhang, Mo - In: Journal of business research : JBR 139 (2022), pp. 1155-1164
Persistent link: https://www.econbiz.de/10013194385
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Realising the potential of art-based interventions in managerial learning : embodied cognition as an explanatory theory
Springborg, Claus; Ladkin, Donna - In: Journal of business research : JBR 85 (2018), pp. 532-539
Persistent link: https://www.econbiz.de/10011815650
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The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
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Interacting with chatbots : message type and consumers' control
Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho; Choi, Boreum - In: Journal of business research : JBR 153 (2022), pp. 309-318
Persistent link: https://www.econbiz.de/10013534034
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The crucial role of reference numbers on consumers' product preferences
Gunasti, Kunter; Ozcan, Timucin; Howlett, Elizabeth - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434878
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'Smart' choice? : evaluating AI-Based mobile decision bots for in-store decision-making
Chattaraman, Veena; Kwon, Wi-Suk; Ross, Kassandra; … - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015135947
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Consumer responses to high-technology products : product attributes, cognition, and emotions
Lee, Seunghyun; Ha, Sejin; Widdows, Richard - In: Journal of business research : JBR 64 (2011) 11, pp. 1195-1200
Persistent link: https://www.econbiz.de/10009380537
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Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations
Wei, Yujie; Donthu, Naveen; Bernhardt, Kenneth L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2171-2177
Persistent link: https://www.econbiz.de/10009787905
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Do sensory ad appeals influence brand attitude?
Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542
Persistent link: https://www.econbiz.de/10009681939