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Lighting up the dark : how the scarcity of childhood resources leads to preferences for bright stimuli
Wang, Wangshuai; Yi, Yanxi; Li, Jie; Sun, Gong; Zhang, Mo - In: Journal of business research : JBR 139 (2022), pp. 1155-1164
Persistent link: https://www.econbiz.de/10013194385
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The effect of the synchrony experience on product evaluation
Ye, Xiaoyin; Guo, Zhaoyang; Ye, Jun - In: Journal of business research : JBR 108 (2020), pp. 247-258
Persistent link: https://www.econbiz.de/10012175311
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Impacts of technology readiness on emotions and cognition in Brazil
Ferreira, Jorge Brantes; Rocha, Angela da; Silva, Jorge … - In: Journal of business research : JBR 67 (2014) 5, pp. 865-873
Persistent link: https://www.econbiz.de/10010363273
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Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile; Chebat, Jean-Charles - In: Journal of business research : JBR 69 (2016) 2, pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
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Explaining online shopping behavior with fsQCA : the role of cognitive and affective perceptions
Pappas, Ilias O.; Kourouthanassis, Panos E.; Giannakos, … - In: Journal of business research : JBR 69 (2016) 2, pp. 794-803
Persistent link: https://www.econbiz.de/10011436280
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The road to customer loyalty paved with service customization
Bock, Dora E.; Magnus, Stephanie M.; Folse, Judith Anne … - In: Journal of business research : JBR 69 (2016) 10, pp. 3923-3932
Persistent link: https://www.econbiz.de/10011553788
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Driving down danger : using regulatory focus and elaborative approach to reduce intentions to text & drive
Naletelich, Kelly; Ketron, Seth; Spears, Nancy - In: Journal of business research : JBR 100 (2019), pp. 61-72
Persistent link: https://www.econbiz.de/10012023778
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The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
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Consumer responses to high-technology products : product attributes, cognition, and emotions
Lee, Seunghyun; Ha, Sejin; Widdows, Richard - In: Journal of business research : JBR 64 (2011) 11, pp. 1195-1200
Persistent link: https://www.econbiz.de/10009380537
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Do sensory ad appeals influence brand attitude?
Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542
Persistent link: https://www.econbiz.de/10009681939