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Partial least squares
7
Partielle kleinste Quadrate
7
Consumer behaviour
6
Kleinste-Quadrate-Methode
6
Konsumentenverhalten
6
Least squares method
6
Theorie
6
Theory
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Strukturgleichungsmodell
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Beziehungsmarketing
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Systematischer Fehler
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Sarstedt, Marko
15
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11
Hair, Joseph F.
7
Gudergan, Siegfried
3
Schlittgen, Rainer
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Danks, Nicholas P.
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Diamantopoulos, Adamantios
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Radomir, Lăcrămioara
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Journal of business research : JBR
Proceedings of the Hamburg International Conference of Logistics (HICL)
41
Long range planning : LRP ; international journal of strategic management
15
Industrielles Management : Arbeitspapier
13
Journal of the Academy of Marketing Science
11
Journal of marketing theory and practice
10
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
9
Journal of family business strategy
9
Arbeitspapier
8
Journal of marketing analytics : JMA
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
8
SpringerLink / Bücher
7
European Business Review
6
Journal of Marketing Analytics
6
Journal of business economics : JBE
6
Marketing : ZFP ; journal of research and management
6
Universität Hamburg - Institut für Industriebetriebslehre und Organisation - Arbeitsbereich Industrielles Management - Arbeitspapiere
6
European Journal of Marketing
5
Industrial Management & Data Systems
5
International Marketing Review
5
International marketing review
5
Journal of Family Business Strategy
5
Journal of marketing education : JME
5
The journal of brand management : an international journal
5
Business horizons
4
Die Betriebswirtschaft : DBW
4
European journal of marketing
4
European management journal
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International journal of project management : the journal of The International Project Management Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Business Research
4
McGraw-Hill/Irwin series in marketing
4
Psychology & marketing
4
Schriften zur marktorientierten Unternehmensführung
4
Science meets Practice
4
Springer eBook Collection
4
The TQM journal : the international review of organizational improvement
4
Zeitschrift für Planung & Unternehmenssteuerung
4
Advances in international marketing
3
Betriebswirtschaftliche Forschung zur Unternehmensführung
3
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ECONIS (ZBW)
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OLC EcoSci
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1
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
Saved in:
2
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
3
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.
;
Howard, Matt C.
;
Nitzl, Christian
- In:
Journal of business research : JBR
109
(
2020
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012238033
Saved in:
4
Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.
;
Saavedra, José Luis
;
Hair, Joseph F.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
Saved in:
5
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, O. C.
;
Harrison, Dana E.
;
Ferrell, Linda
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
Saved in:
6
Special issue editorial : advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
Gudergan, Siegfried
;
Moisescu, Ovidiu Ioan
;
Radomir, …
- In:
Journal of business research : JBR
188
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015159453
Saved in:
7
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
8
Segmentation of PLS path models by iterative reweighted regressions
Schlittgen, Rainer
;
Ringle, Christian M.
;
Sarstedt, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4583-4592
Persistent link: https://www.econbiz.de/10011554712
Saved in:
9
Latent class analysis in PLS-SEM : a review and recommendations for future applications
Sarstedt, Marko
;
Radomir, Lăcrămioara
;
Moisescu, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 398-407
Persistent link: https://www.econbiz.de/10013197841
Saved in:
10
Enhancing loyalty : when improving consumer satisfaction and delight matters
Ahrholdt, Dennis C.
;
Gudergan, Siegfried
;
Ringle, …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 18-27
Persistent link: https://www.econbiz.de/10011947285
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