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Consumer behaviour
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Partial least squares
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Sarstedt, Marko
15
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7
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Journal of business research : JBR
Long range planning : LRP ; international journal of strategic management
15
Journal of marketing theory and practice
10
Journal of family business strategy
9
Journal of the Academy of Marketing Science
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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European Business Review
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SpringerLink / Bücher
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Industrial Management & Data Systems
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European journal of marketing
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International journal of project management : the journal of The International Project Management Association
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McGraw-Hill/Irwin series in marketing
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Science meets Practice
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The journal of brand management : an international journal
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Advances in international marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International Journal of Contemporary Hospitality Management
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Journal of Business Research
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Journal of business economics : JBE
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Journal of marketing theory and practice : JMTP
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
3
Measurement and research methods in international marketing
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Qualitative Market Research: An International Journal
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Springer Texts in Business and Economics
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Springer eBook Collection
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ECONIS (ZBW)
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OLC EcoSci
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1
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
Saved in:
2
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
3
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.
;
Howard, Matt C.
;
Nitzl, Christian
- In:
Journal of business research : JBR
109
(
2020
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012238033
Saved in:
4
Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.
;
Saavedra, José Luis
;
Hair, Joseph F.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
Saved in:
5
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, O. C.
;
Harrison, Dana E.
;
Ferrell, Linda
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
Saved in:
6
Special issue editorial : advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
Gudergan, Siegfried
;
Moisescu, Ovidiu Ioan
;
Radomir, …
- In:
Journal of business research : JBR
188
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015159453
Saved in:
7
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
8
Influence of community design on user behaviors in online communities
Fiedler, Marina
;
Sarstedt, Marko
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2258-2268
Persistent link: https://www.econbiz.de/10010402002
Saved in:
9
Exploring the influence of customers' time horizon perspectives on the satisfaction-loyalty link
Kuppelwieser, Volker
;
Sarstedt, Marko
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2620-2627
Persistent link: https://www.econbiz.de/10010483030
Saved in:
10
Selecting single items to measure doubly concrete constructs : a cautionary tale
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3159-3167
Persistent link: https://www.econbiz.de/10011507966
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