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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621
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The impact of range extension on the attraction effect
Padamwar, Pravesh Kumar; Dawra, Jagrook; Kalakbandi, … - In: Journal of business research : JBR 126 (2021), pp. 565-577
Persistent link: https://www.econbiz.de/10012494318
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The default heuristic in strategic decision making : when is it optimal to choose the default without investing in information search?
Azar, Ofer H. - In: Journal of business research : JBR 67 (2014) 8, pp. 1744-1748
Persistent link: https://www.econbiz.de/10010379237
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Risk, uncertainty, and heuristics
Mousavi, Shabnam; Gigerenzer, Gerd - In: Journal of business research : JBR 67 (2014) 8, pp. 1671-1678
Persistent link: https://www.econbiz.de/10010379250
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Decision making in emerging markets : the Delphi approach's contribution to coping with uncertainty and equivocality
Winkler, Jens; Kuklinski, Christian; Moser, Roger - In: Journal of business research : JBR 68 (2015) 5, pp. 1118-1126
Persistent link: https://www.econbiz.de/10010517084
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What drives decision makers to follow or ignore forecasting tools : a game based analysis
Lackes, Richard; Siepermann, Markus; Vetter, Georg - In: Journal of business research : JBR 106 (2020), pp. 315-322
Persistent link: https://www.econbiz.de/10012158372
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Regulatory focus and decision rules : are prevention-focused consumers regret minimizers?
Lim, Jooyoung; Hahn, Minhi - In: Journal of business research : JBR 120 (2020), pp. 343-350
Persistent link: https://www.econbiz.de/10012417136
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Random regret minimization for consumer choice modeling : assessment of empirical evidence
Chorus, Caspar; Cranenburgh, Sander van; Dekker, Thijs - In: Journal of business research : JBR 67 (2014) 11, pp. 2428-2436
Persistent link: https://www.econbiz.de/10010402784
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Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346
Persistent link: https://www.econbiz.de/10009507198
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A satisficing approach to eliciting risk preferences
Berg, Nathan; Prakhya, Srinivas; Ranganathan, Kavitha - In: Journal of business research : JBR 82 (2018), pp. 127-140
Persistent link: https://www.econbiz.de/10011771804