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Why and how to use enterprise social media platforms : the employee's perspective
Yee, Rachel W. Y.; Miquel-Romero, Maria-Jose; Cruz Ros, … - In: Journal of business research : JBR 137 (2021), pp. 517-526
Persistent link: https://www.econbiz.de/10012665807
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja; Kadic-Maglajlic, Selma; … - In: Journal of business research : JBR 140 (2022), pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
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Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan; Zhong, Ke; Liu, Qihua - In: Journal of business research : JBR 140 (2022), pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
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Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Liu, Zhenyuan; Han, Shuihua; Li, Chao; Gupta, Shivam; … - In: Journal of business research : JBR 140 (2022), pp. 572-582
Persistent link: https://www.econbiz.de/10013040688
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Sociocultural factors during COVID-19 pandemic : information consumption on Twitter
Perez-Cepeda, Maximiliano; Arias-Bolzmann, Leopoldo G. - In: Journal of business research : JBR 140 (2022), pp. 384-393
Persistent link: https://www.econbiz.de/10013040725
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Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume; Guitart, Ivan A. - In: Journal of business research : JBR 153 (2022), pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
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Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto; Kliestik, Tomas; Jabeen, Fauzia; … - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
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Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
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Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office
Delre, Sebastiano A.; Luffarelli, Jonathan - In: Journal of business research : JBR 156 (2023), pp. 1-26
Persistent link: https://www.econbiz.de/10013534120