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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market
Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
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From consumers to consumption : the socio-technical assemblage of the persona in market segmentation
Syrjälä, Henna; Diaz Ruiz, Carlos; … - In: Journal of business research : JBR 194 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015425727
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Optimising allocation of marketing resources among offline channel retailers : a bi-clustering-based model
Xiao, Jin; Li, Yuxi; Tian, Yuhang; Jiang, Xiaoyi; Wang, Yuan - In: Journal of business research : JBR 186 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015149286
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Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 153 (2022), pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
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The role of motivations and involvement in wine tourists' intention to return : SEM and fsQCA findings
Afonso, Carolina; Silva, Graça Miranda; Gonc̦alves, … - In: Journal of business research : JBR 89 (2018), pp. 313-321
Persistent link: https://www.econbiz.de/10011881792
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From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui; Mao, Di; Cao, Dongmei; Luo, Shuai; Gupta, Suraksha - In: Journal of business research : JBR 176 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
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How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556541