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Interacting with chatbots : message type and consumers' control
Whang, Jeong Bin; Song, Ji Hee; Lee, Jong-Ho; Choi, Boreum - In: Journal of business research : JBR 153 (2022), pp. 309-318
Persistent link: https://www.econbiz.de/10013534034
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The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control
Whang, Jeong Bin; Song, Ji Hee; Choi, Boreum; Lee, Jong-Ho - In: Journal of business research : JBR 133 (2021), pp. 275-284
Persistent link: https://www.econbiz.de/10012590269
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When does electronic word-of-mouth matter? : a study of consumer product reviews
Zhang, Jason Q.; Craciun, Georgiana; Shin, Dongwook - In: Journal of business research : JBR 63 (2010) 12, pp. 1336-1341
Persistent link: https://www.econbiz.de/10008747477
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The Internet's impact on marketing - Introduction to the JBR special issue on "Marketing on the web-behavioral, strategy and practices and public policy"
Biswas, Abhijit; Krishnan, Ram - In: Journal of business research : JBR 57 (2004) 7, pp. 681-684
Persistent link: https://www.econbiz.de/10006718546
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The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Alford, Bruce L.; Biswas, Abhijit - In: Journal of business research : JBR 55 (2002) 9, pp. 775-784
Persistent link: https://www.econbiz.de/10006722894
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An Experimental Assessment of Effects Associated With Alternative Tensile Price Claims
Biswas, Abhijit; Burton, Scot - In: Journal of business research : JBR 29 (1994) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10006744824
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Reference Pricing Studies in Marketing: A Synthesis of Research Results
Biswas, Abhijit; Wilson, Elizabeth J.; Licata, Jane W. - In: Journal of business research : JBR 27 (1993) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10006746718
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Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10008250659
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Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-775
Persistent link: https://www.econbiz.de/10008895067
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Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10003861041