Narrow search
Showing 1 - 10 of 701
Cover Image
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Cover Image
Share it or buy it? : exploring the effects of product brand attachment on commercial sharing services
Wei, Xiaoyong; Jung, Sojin; Choi, Tsan-Ming - In: Journal of business research : JBR 153 (2022), pp. 115-127
Persistent link: https://www.econbiz.de/10013533977
Cover Image
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Cover Image
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna; Michel, Géraldine - In: Journal of business research : JBR 153 (2022), pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Cover Image
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan; Karimi, Sahar; Bravo Velázquez, Alberto; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Cover Image
Tasting brands : associations between brand personality and tastes
Motoki, Kosuke; Nakahara, Takanobu; Velasco, Carlos - In: Journal of business research : JBR 156 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013534232
Cover Image
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay; VanBergen, Noah - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Cover Image
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.; Brakus, J. Joško; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Cover Image
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina; Wiedmann, Klaus-Peter; Labenz, Franziska - In: Journal of business research : JBR 152 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Cover Image
The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya; Dawra, Jagrook; Soni, Nitin - In: Journal of business research : JBR 152 (2022), pp. 191-204
Persistent link: https://www.econbiz.de/10013493971