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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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Wallet sore, gifts galore : the impact of financial constraints on quantity-quality tradeoffs in gift-giving
Fu, Tianhui; Wang, Yan; Jiang, Jing; Meng, Lu - In: Journal of business research : JBR 186 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015149300
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Deconstructing self-organisation in microentrepreneurship : a social embeddedness perspective
Simba, Amon; Wang, Yan; Olmo-García, Francisco del - In: Journal of business research : JBR 162 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014302563