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Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy; Noble, Stephanie M.; Donthu, Naveen; … - In: Journal of business research : JBR 64 (2011) 7, pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
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Shopping under the influence of curiosity : how retailers use mystery to drive purchase motivation
Hill, Krista M.; Fombelle, Paul W.; Sirianni, Nancy J. - In: Journal of business research : JBR 69 (2016) 3, pp. 1028-1034
Persistent link: https://www.econbiz.de/10011440073
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Let them all eat cake : providing VIP services without the cost of exclusion for non-VIP customers
Fombelle, Paul W.; Sirianni, Nancy J.; Goldstein, Noah J.; … - In: Journal of business research : JBR 68 (2015) 9, pp. 1987-1996
Persistent link: https://www.econbiz.de/10011384222
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Service encounters, experiences and the customer journey : defining the field and a call to expand our lens
Voorhees, Clay M.; Fombelle, Paul W.; Gregoire, Yany; … - In: Journal of business research : JBR 79 (2017), pp. 269-280
Persistent link: https://www.econbiz.de/10011745316
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Customer deviance : a framework, prevention strategies, and opportunities for future research
Fombelle, Paul W.; Voorhees, Clay M.; Jenkins, Mason R.; … - In: Journal of business research : JBR 116 (2020), pp. 387-400
Persistent link: https://www.econbiz.de/10012257631