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Experience effects on interactivity: Functions, processes, and perceptions
Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1551
Persistent link: https://www.econbiz.de/10010032144
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Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
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Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 66 (2013) 2, pp. 260-264
Persistent link: https://www.econbiz.de/10010054606
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Towards a theoretical framework of motivations and interactivity for using IPTV
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 66 (2013) 2, pp. 260-264
Persistent link: https://www.econbiz.de/10009715016
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon - In: Journal of business research : JBR 130 (2021), pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
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How social capital impacts the purchase intention of sustainable fashion products
Kim, Juran; Kang, Seungmook; Lee, Ki Hoon - In: Journal of business research : JBR 117 (2020), pp. 596-603
Persistent link: https://www.econbiz.de/10012288056
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Influence of integration on interactivity in social media luxury brand communities
Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 99 (2019), pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
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Human likeness and attachment effect on the perceived interactivity of AI speakers
Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: Journal of business research : JBR 144 (2022), pp. 797-804
Persistent link: https://www.econbiz.de/10013185042