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The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun; Verhoef, Peter C. - In: Journal of business research : JBR 80 (2017), pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
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The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of business research : JBR 78 (2017), pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
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Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; … - In: Journal of business research : JBR 122 (2021), pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
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Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193
Persistent link: https://www.econbiz.de/10012665699