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Looking back at an experience through rose-colored glasses
Cowley, Elizabeth - In: Journal of business research : JBR 61 (2008) 10, pp. 1046-1052
Persistent link: https://www.econbiz.de/10003766341
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Look! Don't let it weigh you down : the effect of visual density on perceived product heaviness and evaluation
Choe, Yuna; Lee, Youseok; Chen, Haipeng; Kim, Sang-hoon - In: Journal of business research : JBR 126 (2021), pp. 35-47
Persistent link: https://www.econbiz.de/10012494224
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First impressions vs. The Peak-End Rule : episodic evaluations in a service experience and the moderating effect of retrospective delay
McCullough, Heath; Padgett, Daniel; Han, Sumin; Lee, Kang; … - In: Journal of business research : JBR 185 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015147919
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Auditing program evaluation audits : executive training exercise for assessing management thinking, planning, and actions
Hsu, Chih-hsien; Sakai, Marcia Y. - In: Journal of business research : JBR 62 (2009) 7, pp. 680-689
Persistent link: https://www.econbiz.de/10003861995
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An ex-ante approach to brand capability valuation
Ratnatunga, Janek; Ewing, Michael - In: Journal of business research : JBR 62 (2009) 3, pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
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Congruity's role in website attitude formation
Wang, Sijun; Beatty, Sharon E.; Mothersbaugh, David L. - In: Journal of business research : JBR 62 (2009) 6, pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
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Performance evaluation of tourism websites' information quality of four global destination brands : Beijing, Hong Kong, Shanghai, and Taipei
Bastida, Unai; Huan, Tzung-cheng - In: Journal of business research : JBR 67 (2014) 2, pp. 167-170
Persistent link: https://www.econbiz.de/10010238355
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Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Yao, Emery; Fang, Ruolian; Dineen, Brian R.; Yao, Xin - In: Journal of business research : JBR 62 (2009) 12, pp. 1281-1288
Persistent link: https://www.econbiz.de/10003900756
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Linking corporate reputation and shareholder value using the publication of reputation rankings
Tischer, Sven; Hildebrandt, Lutz - In: Journal of business research : JBR 67 (2014) 5, pp. 1007-1017
Persistent link: https://www.econbiz.de/10010364056
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When and why attribute sorting affects attribute weights in decision-making
Quaschning, Simon; Pandelaere, Mario; Vermeir, Iris - In: Journal of business research : JBR 67 (2014) 7, pp. 1530-1536
Persistent link: https://www.econbiz.de/10010379280