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Price and Advertising Strategy of a National Brand Against Its Private-Label Clone: A Signaling Game Approach
Abe, Makoto - In: Journal of business research : JBR 33 (1995) 3, pp. 241-250
Persistent link: https://www.econbiz.de/10006742224
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Unobservable effects in structural models of business performance
Annacker, Dirk; Hildebrandt, Lutz - In: Journal of business research : JBR 57 (2004) 5, pp. 507-517
Persistent link: https://www.econbiz.de/10006718784
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Success factors, competitive advantage and competence development
Grunert, Klaus G.; Hildebrandt, Lutz - In: Journal of business research : JBR 57 (2004) 5, pp. 459-461
Persistent link: https://www.econbiz.de/10006718789
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Linking corporate reputation and shareholder value using the publication of reputation rankings
Tischer, Sven; Hildebrandt, Lutz - In: Journal of business research : JBR 67 (2014) 5, pp. 1007-1017
Persistent link: https://www.econbiz.de/10010364056