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The over-categorization effect : how the number of categorizations influences shoppers' perceptions of variety and satisfaction
Yan, Huan; Chang, En-Chung; Chou, Ting-Jui; Tang, Xiaofei - In: Journal of business research : JBR 68 (2015) 3, pp. 631-638
Persistent link: https://www.econbiz.de/10010496160