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Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
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The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav; Singh, Jaywant; Wang, Weisha - In: Journal of business research : JBR 147 (2022), pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
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The added value of brand alliances in higher education
Kalafatis, Stavros P.; Ledden, Lesley; Riley, Debra; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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Communicating responsibility-practicing irresponsibility in CSR advertisements
Perks, Keith J.; Farache, Francisca; Shukla, Paurav; … - In: Journal of business research : JBR 66 (2013) 10, pp. 1881-1888
Persistent link: https://www.econbiz.de/10010132279
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Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav; Purani, Keyoor - In: Journal of business research : JBR 65 (2012) 10, pp. 1417-1425
Persistent link: https://www.econbiz.de/10010002837
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The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
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When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica; Shukla, Paurav - In: Journal of business research : JBR 155 (2023) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
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Communicating responsibility-practicing irresponsibility in CSR advertisements
Perks, Keith J.; Farache, Francisca; Shukla, Paurav; … - In: Journal of business research : JBR 66 (2013) 10, pp. 1881-1888
Persistent link: https://www.econbiz.de/10009772341