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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
European journal of operational research : EJOR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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1
Opening the 'black box' of HRM algorithmic biases - How hiring practices induce discrimination on freelancing platforms
Trautwein, Yannik
;
Zechiel, Felix
;
Coussement, Kristof
; …
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015422417
Saved in:
2
Leveraging machine learning and generative AI for content engagement : an exploration of drivers for the success of YouTube videos
Mishra, Arindra Nath
;
Sengupta, Pooja
;
Biswas, Baidyanath
; …
- In:
Journal of business research : JBR
193
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015425593
Saved in:
3
Life event-based marketing using AI
Caigny, Arno de
;
Coussement, Kristof
;
Hoornaert, Steven
; …
- In:
Journal of business research : JBR
193
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015425599
Saved in:
4
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
5
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10010121605
Saved in:
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