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Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta; Chéreau, Philippe; Soscia, Isabella; … - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
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Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish; Mills, Hamish; Lee, Craig; Soscia, Isabella - In: Journal of business research : JBR 112 (2020), pp. 373-384
Persistent link: https://www.econbiz.de/10012230614