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Journal of business research : JBR
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Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
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Understanding emerging adults'consumption of TV series in the digital age : a practice-theory-based approach
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Valck, …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 253-265
Persistent link: https://www.econbiz.de/10011979944
Saved in:
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SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Types of New Product Performance: Evidence from the Consumer Financial Services Sector
Storey, Chris
;
Easingwood, Christopher J.
- In:
Journal of business research : JBR
46
(
1999
)
2
,
pp. 193
Persistent link: https://www.econbiz.de/10006730566
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