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A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Capeau, Fanny
;
Valette-Florence, Pierre
;
Cova, Véronique
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014551492
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How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed
;
Valette-Florence, Pierre
;
Cova, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
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