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Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.; Mehlhose, Clara M. - In: Journal of business research : JBR 107 (2020), pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
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Serious games for managers : creating cognitive, financial, technological, social, and emotional value in in-service training
Allal-Chérif, Oihab; Lombardo, Evelyne; Jaotombo, Franck - In: Journal of business research : JBR 146 (2022), pp. 166-175
Persistent link: https://www.econbiz.de/10013271387
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Enhancing user engagement : the role of gamification in mobile apps
Bitrián, Paula; Buil, Isabel; Catalán, Sara - In: Journal of business research : JBR 132 (2021), pp. 170-185
Persistent link: https://www.econbiz.de/10012581590
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Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory; Russell-Bennett, Rebekah; Iacobucci, Dawn - In: Journal of business research : JBR 106 (2020), pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
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Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan; Hamari, Juho - In: Journal of business research : JBR 109 (2020), pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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The importance of functional and emotional content in online consumer reviews for product sales : evidence from the mobile gaming market
Jang, Seongsoo; Chung, Jaihak; Rao, Vithala R. - In: Journal of business research : JBR 130 (2021), pp. 583-593
Persistent link: https://www.econbiz.de/10012544877
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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud; Badrinarayanan, Vishag - In: Journal of business research : JBR 124 (2021), pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
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Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study
Kowalczuk, Pascal; Siepmann, Carolin; Adler, Jost - In: Journal of business research : JBR 124 (2021), pp. 357-373
Persistent link: https://www.econbiz.de/10012493887
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Artificial intelligence-driven music biometrics influencing customers' retail buying behavior
Rodgers, Waymond; Yeung, Fannie; Odindo, Christopher; … - In: Journal of business research : JBR 126 (2021), pp. 401-414
Persistent link: https://www.econbiz.de/10012494275