Narrow search
Showing 1 - 4 of 4
Cover Image
Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
Cover Image
A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
Cover Image
A cross-cultural case study of consumers' communications about a new technological product
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 121 (2020), pp. 438-447
Persistent link: https://www.econbiz.de/10012417365
Cover Image
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336