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Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe; Zhu, Dong Hong - In: Journal of business research : JBR 148 (2022), pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
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Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You; Chang, Yaping; Liang, Zhehao - In: Journal of business research : JBR 150 (2022), pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
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Insisting or shifting technological trajectory? : TMT attention and firms’ innovation responses to technology-forcing policy changes
He, Qi; Wang, Chang; Deng, Chan; Zhou, Yifang - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015396041