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What drives online course sales? : signaling effects of user-generated information in the paid knowledge market
Zhang, Mingli
;
Zhang, Yan
;
Zhao, Lu
;
Li, Xiaoyong
- In:
Journal of business research : JBR
118
(
2020
),
pp. 389-397
Persistent link: https://www.econbiz.de/10012288620
Saved in:
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The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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