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A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews
Meek, Stephanie; Wilk, Violetta; Lambert, Claire - In: Journal of business research : JBR 125 (2021), pp. 354-367
Persistent link: https://www.econbiz.de/10012494077
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
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Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria; Van Vaerenbergh, Yves; Ciuchita, Robert; … - In: Journal of business research : JBR 116 (2020), pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
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Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
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What consumers think about product self-assembly : insights from big data
Safi, Roozmehr - In: Journal of business research : JBR 153 (2022), pp. 341-354
Persistent link: https://www.econbiz.de/10013534050
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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Perceived importance of selected product information sources in two time periods by United States and West German consumers
Anderson, Ronald D.; Engledow, Jack L. - In: Journal of business research : JBR 9 (1981) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10001833990
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Consumer heterogeneity evolving from social group dynamics: latent class analyses of German footwear consumption 1980-1991
Frenzel Baudisch, Alexander - In: Journal of business research : JBR 60 (2007) 8, pp. 836-847
Persistent link: https://www.econbiz.de/10003499778
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Antecedents and interrelationships of three types of pro-environmental behavior
Lee, Yong-ki; Kim, Young; Kim, Min-Seong; Choi, Jeang-gu - In: Journal of business research : JBR 67 (2014) 10, pp. 2097-2105
Persistent link: https://www.econbiz.de/10010400112