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Consumer behaviour
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Journal of business research : JBR
Forschungspapiere
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
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Journal of service research : JSR
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
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management
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Essays on supply chain management in emerging markets
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European Business School Research Paper
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European Journal of Marketing
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European journal of marketing : EJM
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Glückauf : die Fachzeitschrift für Rohstoff, Bergbau und Energie
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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International journal of production economics
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Jahrbuch Marketing : Trendthemen und Tendenzen
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Journal of business ethics : JBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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ECONIS (ZBW)
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1
The B2B sharing economy : framework, implications, and future research
Benoit, Sabine
;
Merfeld, Katrin
;
Tunn, Vivian S. C.
; …
- In:
Journal of business research : JBR
191
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015420039
Saved in:
2
More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias
;
Falk, Tomas
;
Kumar, Ashish
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
Saved in:
3
Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul
;
Schäfers, Tobias
;
Kukar-Kinney, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 229-242
Persistent link: https://www.econbiz.de/10012103251
Saved in:
4
Transformational effects of social media lurking practices on luxury consumption
Leban, Marina
;
Seo, Yuri
;
Voyer, Benjamin G.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 514-521
Persistent link: https://www.econbiz.de/10012257651
Saved in:
5
Compulsive buying in online daily deal settings : an investigation of motivations and contextual elements
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 691-699
Persistent link: https://www.econbiz.de/10011436226
Saved in:
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