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Agent-based simulation of consumer purchase decision-making and the decoy effect
Zhang, Tao
;
Zhang, David
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 912-922
Persistent link: https://www.econbiz.de/10007744827
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Agent-based simulation of consumer purchase decision-making and the decoy effect
Zhang, Tao
;
Zhang, David
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 912-922
Persistent link: https://www.econbiz.de/10003499911
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