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Symmetrical and asymmetrical approaches to brand loyalty : the case of intelligent voice assistants
He, Wei; Prentice, Catherine; Wang, Xuequn - In: Journal of business research : JBR 183 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015143908
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It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao; Chen, Jie; Chen, Qimei; He, Wei - In: Journal of business research : JBR 117 (2020), pp. 19-28
Persistent link: https://www.econbiz.de/10012285283
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Does information disclosure alleviate overcrowding? : an empirical study based on large-scale COVID-19 nucleic acid test
Chen, Sihua; Qiu, Han; Hsiang, Wen-Hang; Wang, Boling; … - In: Journal of business research : JBR 171 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014536186
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Do social network crowds help fundraising campaigns? : effects of social influence on crowdfunding performance
Liu, Yang; Chen, Yuan; Fan, Zhi-Ping - In: Journal of business research : JBR 122 (2021), pp. 97-108
Persistent link: https://www.econbiz.de/10012420346
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How to gain from international R&D alliances? : a mutual dependence logic
Liu, Yang; Deng, Ping; Wei, Jiang; Ying, Ying; Wu, Bing - In: Journal of business research : JBR 135 (2021), pp. 800-815
Persistent link: https://www.econbiz.de/10012648296
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Give a plum in return for a peach : the effect of entrepreneurial informal financing on environmental corporate social responsibility
Cheng, Peng; Wei, Jiuchang; Liu, Yang - In: Journal of business research : JBR 175 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549568