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Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
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It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services
Bertele, Kerrie; Feiereisen, Stephanie; Storey, Chris; … - In: Journal of business research : JBR 107 (2020), pp. 38-49
Persistent link: https://www.econbiz.de/10012156670