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Employment background influence on social media usage in the field of European project management and communication
Pivec, Maja; Maček, Anita - In: Journal of business research : JBR 94 (2019), pp. 280-289
Persistent link: https://www.econbiz.de/10011947410
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New trends in mergers and acquisitions : idiosyncrasies of the European market
Moschieri, Caterina; Campa, José Manuel - In: Journal of business research : JBR 67 (2014) 7, pp. 1478-1485
Persistent link: https://www.econbiz.de/10010379299
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Enforcement of service rules by frontline employees : a conceptual model and research propositions
Ifie, Kemefasu; Mousavi, Sahar; Xie, Junyi - In: Journal of business research : JBR 154 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013468745
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan; Zhong, Ke; Liu, Qihua - In: Journal of business research : JBR 140 (2022), pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
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Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Liu, Zhenyuan; Han, Shuihua; Li, Chao; Gupta, Shivam; … - In: Journal of business research : JBR 140 (2022), pp. 572-582
Persistent link: https://www.econbiz.de/10013040688
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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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Generation, susceptibility, and response regarding negativity : an in-depth analysis on negative online reviews
Colmekcioglu, Nazan; Marvi, Reza; Foroudi, Pantea; … - In: Journal of business research : JBR 153 (2022), pp. 235-250
Persistent link: https://www.econbiz.de/10013534017
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Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
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Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume; Guitart, Ivan A. - In: Journal of business research : JBR 153 (2022), pp. 467-478
Persistent link: https://www.econbiz.de/10013534091