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Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy; Noble, Stephanie M.; Donthu, Naveen; … - In: Journal of business research : JBR 64 (2011) 7, pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
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Purchaser perceptions of early phase supplier relationships : the role of similarity and likeability
Nagel, Duane M.; Giunipero, Larry C.; Jung, Hyeyoon; … - In: Journal of business research : JBR 128 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012494450
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Auxiliary theories as translation mechanisms for measurement model specification
Sajtos, Laszlo; Magyar, Bertalan - In: Journal of business research : JBR 69 (2016) 8, pp. 3186-3191
Persistent link: https://www.econbiz.de/10011507975
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The dual mechanism of sales capabilities in influencing organizational performance
Guenzi, Paolo; Sajtos, Laszlo; Troilo, Gabriele - In: Journal of business research : JBR 69 (2016) 9, pp. 3707-3713
Persistent link: https://www.econbiz.de/10011515242
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Brand love : corroborating evidence across four continents
Sajtos, Laszlo; Cao, Joanne T.; Espinosa, Jennifer A.; … - In: Journal of business research : JBR 126 (2021), pp. 591-604
Persistent link: https://www.econbiz.de/10012494322