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How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-823
Persistent link: https://www.econbiz.de/10009017518
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How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-822
Persistent link: https://www.econbiz.de/10009229005
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Cross-cultural differences in uses of online experts
Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
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"Service Encounter 2.0" : an investigation into the roles of technology, employees and customers
Larivière, Bart; Bowen, David E.; Andreassen, Tor W.; … - In: Journal of business research : JBR 79 (2017), pp. 238-246
Persistent link: https://www.econbiz.de/10011745302