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How does marketing capability impact abnormal stock returns? : the mediating role of growth
Angulo-Ruiz, Fernando; Donthu, Naveen; Prior, Diego; … - In: Journal of business research : JBR 82 (2018), pp. 19-30
Persistent link: https://www.econbiz.de/10011771730
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Indirect effect of open innovation on clinical and economic value creation in digital healthcare : a comparative study of European countries
Pundziene, Asta; Sermontyte-Baniule, Rima; Rialp … - In: Journal of business research : JBR 159 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014287535
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068