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Journal of business research : JBR
Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Sustainable success in the music industry : empirical analysis of music preferences
Kim, Jaehwan
;
Kang, Moon Young
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1068-1076
Persistent link: https://www.econbiz.de/10013169496
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2
The effect of social media apps on shopping apps
Yoon, Jae Yeon
;
Lee, Chaehyeon
;
Choi, Jeonghye
;
Chang, …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 23-32
Persistent link: https://www.econbiz.de/10013325442
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3
CEO values as antecedents to corporate political activity : an empirical exploration
Greiner, Michael
;
Kim, Jaemin
;
Thor, Jennifer Cordon
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014299199
Saved in:
4
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
5
Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung
;
Kim, Sanghwa
;
Choi, Jeonghye
- In:
Journal of business research : JBR
120
(
2020
),
pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
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6
Who will be your next customer : a machine learning approach to customer return visits in airline services
Hwang, Syjung
;
Kim, Jina
;
Park, Eunil
;
Kwon, Sang Jib
- In:
Journal of business research : JBR
121
(
2020
),
pp. 121-126
Persistent link: https://www.econbiz.de/10012417330
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7
Data analytics and performance : the moderating role of intuition-based HR management in Major League Baseball
Kim, Jaemin
;
Dibrell, Clay
;
Kraft, Ellen
;
Marshall, David R.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 204-216
Persistent link: https://www.econbiz.de/10012420396
Saved in:
8
Channel stickiness in the shopping journey for electronics : evidence from China and South Korea
Kim, Jikyung
;
Song, Hyeasinn
;
Choi, Jeonghye
;
Kim, Yongseob
- In:
Journal of business research : JBR
130
(
2021
),
pp. 506-516
Persistent link: https://www.econbiz.de/10012544866
Saved in:
9
The effect of gender stereotypes on artificial intelligence recommendations
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
Journal of business research : JBR
141
(
2022
),
pp. 50-59
Persistent link: https://www.econbiz.de/10013168034
Saved in:
10
Sentiment change and negative herding : evidence from microblogging and news
Kim, Jikyung
;
Dong, Hang
;
Choi, Jeonghye
;
Chang, Sue Ryung
- In:
Journal of business research : JBR
142
(
2022
),
pp. 364-376
Persistent link: https://www.econbiz.de/10013168299
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