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How corporate reputation, quality, and value influence online loyalty
Caruana, Albert; Ewing, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
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Brand rivalry and community conflict
Ewing, Michael; Wagstaff, Peter E.; Powell, Irene H. - In: Journal of business research : JBR 66 (2013) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
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Detecting gender item bias and differential manifest response behavior : a Rasch-based solution
Salzberger, Thomas; Newton, Fiona J.; Ewing, Michael - In: Journal of business research : JBR 67 (2014) 4, pp. 598-607
Persistent link: https://www.econbiz.de/10010363450
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An ex-ante approach to brand capability valuation
Ratnatunga, Janek; Ewing, Michael - In: Journal of business research : JBR 62 (2009) 3, pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
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Brand death : a developmental model of senescence
Ewing, Michael; Jevons, Colin P.; Khalil, Elias L. - In: Journal of business research : JBR 62 (2009) 3, pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162