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Pay more get more? : what buyers say
Gelb, Betsy D. - In: Journal of business strategy 31 (2010) 5, pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
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Wringing more value from advertising dollars: the customer satisfaction boost
Samaraweera, Manoshi; Gelb, Betsy D. - In: Journal of business strategy 32 (2011) 6, pp. 24-30
Persistent link: https://www.econbiz.de/10009797279
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From knowing to doing: experience and flexibility make the difference
Gelb, Betsy D.; Geiger-Oneto, Stephanie; Gelb, Gabriel M. - In: Journal of business strategy 29 (2008) 5, pp. 12-18
Persistent link: https://www.econbiz.de/10008096899
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Brand value: does it belong on the balance sheet?
Gelb, Betsy D.; Gregory, James R. - In: Journal of business strategy 32 (2011) 3, pp. 13-19
Persistent link: https://www.econbiz.de/10008995432
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Antitrust enforcement: an inflection point?
Bush, Darren; Gelb, Betsy D. - In: Journal of business strategy 33 (2012) 6, pp. 15-22
Persistent link: https://www.econbiz.de/10010037061
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Pay more get more? What buyers say
Gelb, Betsy D. - In: Journal of business strategy 31 (2010) 5, pp. 59-65
Persistent link: https://www.econbiz.de/10008453859
Cover Image
Antitrust enforcement : an inflection point?
Bush, Darren; Gelb, Betsy D. - In: Journal of business strategy 33 (2012) 6, pp. 15-21
Persistent link: https://www.econbiz.de/10009678311
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Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi; Gelb, Betsy D. - In: Journal of business strategy 32 (2011) 6, pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
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Brand value : does it belong on the balance sheet?
Gelb, Betsy D.; Gregory, James R. - In: Journal of business strategy 32 (2011) 3, pp. 13-18
Persistent link: https://www.econbiz.de/10009160066
Cover Image
From knowing to doing : experience and flexibility make the difference
Gelb, Betsy D.; Geiger-Oneto, Stephanie; Gelb, Gabriel M. - In: Journal of business strategy 29 (2008) 5, pp. 12-18
Persistent link: https://www.econbiz.de/10003772920