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The new meaning of customer value: a systemic perspective
Pynnönen, Mikko; Ritala, Paavo; Hallikas, Jukka - In: Journal of business strategy 32 (2011) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10008768629
Cover Image
The new meaning of customer value: a systemic perspective
Pynnönen, Mikko; Ritala, Paavo; Hallikas, Jukka - In: Journal of business strategy 32 (2011) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10008851024
Cover Image
The new meaning of customer value : a systemic perspective
Pynnönen, Mikko; Ritala, Paavo; Hallikas, Jukka - In: Journal of business strategy 32 (2011) 1, pp. 51-57
Persistent link: https://www.econbiz.de/10008857555